It’s tempting to think that good old-fashioned marketing tools – such as banners, flyers, and leaflets – no longer work in the modern age, as more and more companies rely on digital platforms to get their message across. Nothing could be further from the truth, however; the leaflet had, has, and will always have its place, no matter what inventions and innovations may come along.
There are good reasons for this. The leaflet can be held, experienced, carried around, and shown to other people. The leaflet is real. It has been tried and tested, and will be used over and over again for as long as paper exists. Are you thinking about launching a marketing campaign? Here’s why leaflets are a great marketing strategy for any business.
Marketing costs a lot of money – often more than one would originally think. And since most businesses are wary of expenditures when it comes to their marketing efforts, leaflets bring the perfect solution. Leaflets are much cheaper to create and distribute compared to other marketing efforts, and (when designed well) offer a much bigger return on investment. Both your costs and risks are significantly reduced.
Reaching your audience
Resources are spent in a useless and wasteful manner if your marketing material doesn’t reach the right audience. The beauty of the leaflet is that it can be handed over or mailed to your specific target market; only little research and a handy mailing list is necessary for this. Large scale leaflet distributions can also be handled by specialised companies who understand exactly how to accomplish great results.
All the necessary information
Leaflets contain a relatively small space to work with, though it’s a lot larger than a flyer, and can contain much more information than a banner. You can place all the necessary information on a leaflet, which insures your target demographic understands exactly what you wish to say, and how you hope they will react. Great graphics and an appealing message is the strength of the leaflet.
There’s no limit when it comes to creating licence for your leaflet – there are plenty of choices and templates available, and you can use your own creativity to make your leaflet shine.
The leaflet will never go out of style, and it’s foolish for a company not to include the good old-fashioned leaflet in its marketing campaign. However, it’s important that your leaflet is designed well, specifically for leaflet printing, and that the quality of the material (the paper) and the print are up-to-standard. Don’t try to save money if it means the quality of your leaflet has to take a back seat; do it right, and you’re sure to have amazing results.